Alex Romanovich has more than twenty years of senior-level marketing experience helping to build domestic and international B2B brands, bringing service and product innovators into new markets, and guiding top-tier companies. With a combined background in marketing, technology, analytics, and international business development, Alex has extensive experience in software, media, online marketing, social media, and professional service segments. Skilled at identifying new business opportunities and revenue streams through digital and social media marketing, Alex is a proven performer on executive teams that created in excess of $200 million for IBM, Bertelsmann AG, Silicon Graphics, UNIFIED Technologies, and media marketing agencies. Currently, Alex advises businesses globally on development and optimization of social and mobile marketing strategies, and is also one of the founding members of the advisory board for The CMO Club, the first professional social network for more than 800 Chief Marketing Officers nationwide. Alex is a co-founder and Chief Marketing Advisor for EuroSpaClub International, a wellness tourism innovator, as well as Spa Culture, with locations throughout Europe. A regular speaker on topics of international and multicultural marketing and business strategies, Alex has appeared on CNBC and CNN and has been interviewed by and quoted in publications including Business 2.0, The Economist, and Forbes. Alex has an engineering and computer science degree from Brooklyn Polytechnic, and did postgraduate work in marketing and management at both Fordham and Harvard universities.