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Why do I need it?

With new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.

1. Build

We create a cross-functional team to help conceive and operate your strategy.

2. Listen and Compare

The reality is that your customers (and competitors) will give you a good guide to where and how you should be active in social media, if you broaden your social listening beyond your brand name.

3. Select Metrics and Analyze Audiences

We help you to set up key metrics you can use to evaluate social media strategy effectiveness, transcend likes, ROI and engagement.

4. Develop your messages

It’s time to start building your messages. This isn’t detailed content; rather it’s the top level set of key messages which you think will resonate with your customers based on the personas you have created. We aren’t afraid to get creative, as your social media presence should be as exciting as possible.

5. Create Content Plan

Only after you know why you’re active in social and how you’ll measure social media strategy success, should you turn your attention to the “how” of Facebook, Twitter, Tumblr, and other social networks. This channel plan should be distinct, in that you have a specific, defensible reason for participating in each.

When we’re working on social media strategy for major companies, the plan and the deliverable is quite a bit more comprehensive than what you see above, but it’s based on this scaffolding and thought process.

I hope you’ll find it useful in your own endeavors.

Why you should work with us…

At Social2B, we fundamentally believe that technology, no matter how powerful or well designed, is only as good as the people that implement it. Our foremost goal through our suite of professional services is ensuring that we provide each of our clients with the right mix of consultancy across people and process optimization to make sure you are consistently finding a return on your investment and that each organization we work with reaches new levels of success.


We partner with clients to create and support innovative solutions that help businesses become a lasting success in the marketplace.

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