By Alina Braverman
As I sit here waiting to hear from FEMA about short term housing, I wonder if all my tweeting directly at FEMA and various news & gov organizations helped them act quicker, they responded in 1 week instead of 2. Or was it the traditional article in the USA today, http://usat.ly/QBKada that made the response time quicker. In the past traditional media’s ROI was hard to calculate and had vague terminology such as primary, secondary, eyeballing referring to the number of times an ad was seen. It was also based on the circulation of the magazine or publication. I will argue that it was a combination of social media and traditional media that got a quicker response from FEMA.
I believe the short bursts of information coupled with a longer article produced greater traction and spurred action. Much as Social media and Blog posts or a combined Social Media and SEO campaign gives not only more visibility to a brand but helps seal the brand name in peoples memories. People remember the first or last thing they see or hear the middle gets lost in most blogs/articles. If you read the first and last paragraph in a newspaper you have the whole story or the most relevant parts such as who, what why and when. So keep it simple stupid, too much content and people will get bored and your brand will come across as boring i.e. non memorable and won’t be propagated across Social networks and the web.
A simple short blog post can then be dissected into sound bites and keywords to be promoted via social media, such as Twitter, Facebook, Google+ and crawlers as well as news feeds which generally rank higher in natural search. In essence your brand information is cross-referenced for greater effectiveness through all digital media. And as we all know by now, or I hope we all do, the more places your brand is the more chances it has of being seen and remembered.
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