By Kelly Loubet – Social2B Director of Social Community Marketing

Integrating Social Media


Talk to any social media consultant or social media expert and they’ll say this: If any company wants its social media marketing plan to go farther, faster, they can’t ignore the power of social media integration.


Social media integration is the syncing of all social media profiles on various social media platforms and aligning their functionality with that of a company’s main website.


Using the social media platforms that are right for a business can have a positive effect on traffic for their website. Installing sharing tools will allow a visitor to share what they’re reading with others via social networking. Not only is social media promotion the fastest way to spread a brand’s message but it also gives the customers a voice.


Social media allows customers to give instant feedback on products and services. They become a part of the social branding of a company. This is where some companies fail. If a brand isn’t responding to its engaged consumers, they lose valuable advocacy and break spread of the brand’s message. The branding can quickly go from “The company that cares” to “The company that doesn’t listen”.


It’s what we call the creation of a social value chain that enriches the brand and business growth.  Social media integration ensures that genuine interest is sparked by real people around a brand. Building a community of repeat customers will help a brand gain in social finance and create a credible social name among consumers in general.


Whether it’s social media for small business or a large B2B social media marketing campaign, companies should integrate social media platforms such as Facebook and Twitter to their websites. This allows customers to share content and help to spread the word about promotions across all social media platforms. Social media integration is the stuff that successful social media marketing campaigns are made of!