February 9th, 2010. By Alex Romanovich, Social2B
Is Social Media just another channel? Yes, it may be, but it is so much more than that. Social Media is forcing corporations (brands) to look at how they engage with their clients, how they use information, and how they respond to events. It is forcing companies to treat Social Media as part of their overall value chain.
For the B2Bsector, marketing opportunities have always existed throughout the value chain – from logistics to marketing and sales. With the introduction of more pronounced and readily accepted Social Media Marketing techniques into the consumer marketing space, the opportunities for business to generate leads, improve customer service, and raise brand awareness in the B2B arena are becoming more pronounced. The most recent eMarketer polls, as well as B2B Magazine’s report titled “2010 Outlook”, indicate that Social Media Marketing (SMM) will become increasingly important to B2B marketers. Note: This post continues at The Social CMO blog. Please click here.