Clients Goals and Objectives, Challenge
More and more Americans are becoming frustrated with the US Healthcare system, the quality of care and rising costs. EuroSpaClub is introducing a new concept to the US, one which is well-known and proven throughout Europe – wellness tourism. The challenge is two-fold – first, introduce the concept of a European wellness tourism experience, and secondly, create and implement an integrated online social media marketing platform to enable the audience to share their experience with other
Business/Marketing Strategy and Implementatio
EuroSpaClub strongly believes in the power of word-of-mouth (WOM) marketing and hence commissioned Social2B to build and deploy an integrated social media marketing platform, consisting of an interactive website based on the WordPress platform, a blog, and a number of integrated social media marketing profiles on Facebook, Flickr, YouTube, Twitter, LinkedIn, and others. Additionally, Social2B has implemented a sophisticated ‘Wellness Configurator’ – a unique configuration tool allowing to match one’s illness or ailment to a treatment destination, with many options to choose from
Platform and Technologies Selected
An integrated web architecture based on the WordPress platform connected with major social networking platforms, such as Facebook, Twitter, and others. A number of collaborative applications assisting consumers with particular ailments or chronic conditions, such as arthritis or diabetes, to configure their wellness experience, while leaving comments, sharing treatment experiences, exercise, and other related content
Outcome, Performance and Next Steps
The American public has accepted the new concept and has voted positively for the new wellness experience with conversions (booked trips and repeat bookings). The social media marketing strategy has given EuroSpaClub a unique advantage in targeting the US public and allowing it to express its opinion, leaving comments on ESC blog, reaching a Twitter following to over 500 in the first 3-4 months of the company’s launch, and sharing ideas and sentiment on Facebook. The Wellness Configurator has given the audience a new way to plan for their wellness experience and to embrace this new approach to traditional medicine.