The ability to sell your product directly to your customers on your website offers many advantages over a traditional brick and mortar store. E-commerce can give your company the ability to do business with people all over the world, creating significantly more business opportunities.
Setting up an e-commerce store, however, can be daunting. An online store needs to be user-friendly, visually appealing, and extremely reliable. Your company cannot afford to lose business because your website was set up incorrectly or not tested properly. Additionally, an e-commerce store should be fully integrated into your website and not look like it was tacked on as an afterthought.