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Content

The Endless Possibilities for Content Marketing

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“Content is of great importance, but we must not underestimate the value of style.” – Maya Angelou

As content marketing is becoming the go-to strategy for reaching target audiences online, platforms are springing up across the Internet to take advantage of this booming marketing trend.  From CRM systems to content publishing and automation tools, there’s a platform for everything.  Content marketing is the power tool for B2B and B2C brands, with over 90% of customers finding custom content useful (Business 2 Community).  As consumers expect more content production from brands across the Internet, there is high demand for content publishing and socializing across media from photos to infographics to videos to whitepapers and webinars.  As this demand grows, so does the demand for hubs for all of this content.  Enter sites like Quora, Betterificand the up-and-coming Hublished, all avenues for content publishing, socializing, industry expertise, sharing, and more.

 

Got a Question? Quora Has Answers (And So Should You)

 

 

Quorais becoming an essential tool to social media marketing strategies.  Brands can use this tool to leverage posts and knowledge tied to their industry within the Quora Q & A infrastructure in order to act as an expert voice on specific topics.  Post and answer questions; become part of the conversation.  Quora is a platform that allows you to branch out and engage so share new ideas and use the platform for content curation as well.  Quora is also gaining traction in Google’s SEO landscape, becoming a valuable tool for SEOstrategy.  Access key words to optimize your SEO results and get involved with related discussions in order to gain visibility.   Monitor what your competitors are doing as well by seeing how they are using similar keywords and topics to promote their brand, and use this to stay on top of industry trends and ahead of the competition.  Quora is an excellent platform for taking the temperature of the marketplace, and allowing for networking and lead generation and nurturing.  Quora connects users with information they want to be learning about, so make sure you’re in the information feed by getting involved.  Provide that first-hand knowledge that consumers are looking for.

 

 

Betterific: Making the World a Better Place One Suggestion at a Time

 

 

We joke about Betterificbeing a site basically for the purpose of complaining about things people don’t like, but it’s actually a productive platform making suggestions for change and seeing how the public responds.  Betterific describes itself as a “digital suggestion box” where people can throw any idea out there, and if it actually is a good one it moves up in visibility and generates more engagement, a following, and ultimately loyalty to the idea (and therefore your brand if you use it correctly).  It is a unique content platform that allows for the subtlest of marketing, where you can pose suggestions that ultimately benefit your brand.  This must be done with the utmost skill, as it presents itself as more of a community-based platform where “corporate” messaging doesn’t really have a place, but if you send individuals representing your brand on this platform to share ideas and ultimately content, you may have some success.  “Join a movementof smart, creative, passionate people that have a vision to make things better,” while also promoting your marketing agenda.

 

Hublished: Your Hub To Pub(lish Content)

 

 

Hublishedis making a name for itself in a different kind of content marketing than many of the traditional platforms.  Although still a work in progress, Hublished is on track to be the ultimate destination for organizing, chronicling, sharing, and socializing eBooks, White Papers, and Webinars all in one place.  The platform removes the hassle of organizing landing pages for these items by implementing a user friendly form that creates a landing page within the website for readers/viewers to access the content.  Content topics are then linked to those trending on Twitter, to show relevant material and give you opportunity to increase the visibility of your content across the Web.  What’s especially satisfying to a user using this platform is that the content can always remain alive through Hublished.  Once your Webinar is over, it can still be seen on Hublished once you upload it.  Once an eBook is removed from your site, it can still be read on Hublished if you so choose.  Especially with SEO being a top priority for content marketers, the more relevant and interest content you are able to keep out there, the better, and Hublished helps that come to fruition.  This platform does so many things for content curation, socialization, and storing, and is only continuing to add on capabilities.  They’re a company worth watching out for.

 

Content with your Content

 

 

If you have content to share, these are just a few of the many platforms out there that can help you with your content marketing.  You shouldn’t just be content with your content as it is, sitting on your site, or only being Tweeted and posted on Facebook.  There are so many more new and creative outlets for ways to share information that you should be exploring as many of them as possible.  Get your content out there! Share and discover!

By Jessica Spar

Content Marketing: From the Written Page to the Visual Stage

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If a Picture is Worth a Thousand Words, Then Is a Video Worth a Million?~ Greg Jarboe

Content marketing has become a central strategy for marketers as traditional marketing expands to encompass social media and the many platforms it entails From blogging to social networks to website landing pages themselves, content marketing is essential for SEO rankings, and therefore a brand’s visibility across the Web.  As content marketing evolves, so do the many forms this industry essential takes. Content marketing, which started with the written word, has also transformed itself into the world of static and moving images.

Taking concepts that have long existed in traditional marketing, content marketing is moving increasingly into the visual space. From that traditional ad that captures the audience’s attention through visual appeal, the concept of the infographic has emerged, and from the idea of commercials comes to video marketing via many channels such as YouTube, and the newer Vine and Instagram video.  As we have progressed in the digital age, this transition from the written page to the visual stage has allowed for new and creative forms of brand expression, allowing for content curation across multiple platforms.

Almost any piece of written content can be made into an infographic, followed by a video (if you link to each of these you can see how Social2B, a digital marketing agency, did this successfully with their content on mobile strategy).

 

Especially as the “instant gratification” generation continues to grow, the need to capture the audience’s attention in new and innovative ways is constantly at the forefront of content marketing strategies.  From real-time marketing capitalizing on the NOW moment to the decrease of video lengths to 6 seconds via Vine in which you have to get your whole message in that span of time, it’s become more and more essential to capture an audience in the most efficient and captivating way possible.  When it comes to social media, the key objective is to produce quality content that will reach the largest audience possible in order to achieve the highest ROI and highest SEO rankings, so companies are constantly battling it out to find the best way to achieve this.

Here are some stats supporting the move towards video content marketing:

  • More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).

 

  • 92 percent of mobile video viewers share videos with others. (Invodo)

 

  • 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)

 

  • Only about 24 percent of national brands are using online video to market to consumers which means there is still a lot of opportunities to become a leader in this marketplace (Kantar Media)!

 

***These and more stats can be found via DigiDay.

 

Video storytelling is becoming the advertiser’s dream with everything from YouTube videos to the shorter Vine and Instagram Video destinations which all act as a persuasive brand medium.  While commercials have always been a way to reach people, as the consumer audience is increasingly moving towards mobile and online and away from traditional television viewing, these outlets allow these target audience members to be reached in a more personally engaging way.

By optimizing your content for the most platforms and mediums possible, you are increasing your chances of an appeal to audiences through variety and pure volume.  Dynamic content grows audiences, which is why visuals are an important element of content marketing. Even when incorporating blogs into your strategy accompanying them with images, and ultimately infographics that help summarize the blog’s material, can help keep a reader’s attention.  Strong text content connects audiences to brands through a more conversational outlet, while the visuals help keep their attention once you’ve reeled them in. Ensure that you don’t miss out on this next wave of marketing, and cover your bases with written, static images, and animated visual content.

By Jess Spar