Video Marketing Madness

video-sharing-concept--uploading-videos-to-the-internet--shadoIt seems like video marketing is the only topic marketers talk about nowadays, and understandably so. Video marketing has taken the marketing world by storm in recent years. This trend is mainly due to the fact that social media networks have made it extremely easy to upload videos to their platforms. It’s also due to increased accessibility to high definition video on mobile devices, which are now crucial to the marketing world, as “half of all video traffic is now routed to a mobile phone or tablet.”

Why exactly is video marketing so powerful though? For starters, videos are easily searchable. According to The Marketing Technology Blog, “70% of the top 100 search listings on Google are video results.” Another reason why this form of marketing is so powerful is due to its ability to engage with consumers in ways that traditional forms of marketing cannot do. Because videos offer the opportunity to use sight and sound to make emotional connections with viewers, they have the effect of being more memorable than other forms of marketing, such as print ads, emails, or blog posts.

Capturing The Viewer

Due to the increasing popularity of video marketing, it’s becoming more and more difficult to make your videos stick out from the crowd, as more and more brands are starting to create video content. There are a few rules you can follow in order to help make sure your video content captures the attention of your customers, however. Here’s a list of some of them:

  • Keep it Short
    • According to multiple studies, the shorter a video is, the more likely it is that viewers will watch the whole thing. This is due to the simple fact that people tend to get distracted when viewing long-form content. Besides just increasing the likelihood that viewers will continue watching your content, making shorter videos will likely also increase the amount of people who actually click on your content, as it will seem quick and easy to watch.
  • Hook the Viewer
    • The most important part of your video is the opening scene, as this is when most viewers decided whether or not to continue watching the content. One of the best ways to make sure viewers continue watching your video is by starting it off with an interesting fact, quick sketch, or enticing question. Doing so will help make your video seem both noteworthy and of high value.
  • Keep it Engaging
    • Once you hook the audience, it’s crucial to actually keep them engaged throughout your video. One of the best ways of accomplishing this is by making sure you have a polished script with simple language. Make sure not to overwhelm your audience with too many words or pretentious vocabulary, as doing so could be a turnoff. Another effective way of keeping your audience engaged is by making your video as visually appealing as possible. This can be accomplished by following the rule of thirds. which entails your main focus lying in one of the thirds of a particular frame.

Video Making Time

No matter which rules you ultimately decide to follow when making your videos, you should definitely try making videos with Viosk, one of our great partners! Viosk not only lets you create videos in just three easy steps, it also lets you do so in a cost-effective manner. So, start making videos today and make sure to follow the rules listed above!