The Power of Pinterest
Pinterest has taken the social media world by storm. Since the site was launched in 2012 as a closed beta, Pinterest has emerged as one of the most used and talked about websites in the social media and digital marketing world, among users and businesses alike.
Pinterest Popularity with Users and Marketers
Pinterest is the fastest website in history to reach 10 million monthly users—clearly Pinterest is a powerful tool. Offering a virtual pinboard interface, Pinterest allows users to collect photos and share links to the products they love. Users can create their own pinboards and follow the pinboards of people they find interesting or inspirational. With figures like this, we need to ask the question ‘How can Pinterest help marketing strategy for business?’
Interesting facts about Pinterest, sourced from Modea, show that over 70% of users are over the age of 25, 50% of users have children and 97% of Pinterest’s Facebook fans are women. These statistics show that Pinterest is most popular with women aged between 25 and 35 and therefore creates an extremely powerful tool for reaching a specific type of consumer. Small or mid-sized businesses will be able to identify how their brand or business can profit from reaching this audience by including Pinterest in their social media strategy. For example businesses such as Whole Foods and ModCloth are among some of the more popular brands currently on Pinterest.
What can Pinterest do for Your Business?
All small and mid-sized businesses can find a use for developing a presence on Pinterest, however to make Pinterest the focus of a social campaign would not be an effective strategy for every business. Online retailers and merchants would benefit greatly from direct marketing on this explosive social networking site, as these products or services are most likely to engage the main users of Pinterest. B2B could benefit from a Pinterest marketing strategy but this would not be the main focus of an effective campaign. However local businesses could definitely benefit from the visual aspect of Pinterest. Businesses with strong visual representations such as restaurants, cafes and photographers would gain immense value from the power of Pinterest.
Tips for Incorporating Pinterest into Your Social Media Strategy
Pinterest is a hugely popular, visual based platform that has proven its success among users but Pinterest also has the power to improve marketing strategy for a specific range of brands and services. When developing a social media strategy, it is important to identify the type of consumer that Pinterest reaches and to ensure that the strong visual aspect will enhance your products or service. The results could be wonderful.